Social Media Management
A consistent voice, every day.
We run social channels end to end: strategy, content calendar, production, publishing, community management, and reporting. Your audience hears from you consistently, in a voice that sounds like you.
What it is
What social media management covers
Social media management is the ongoing work of planning, producing, publishing, and measuring content across the platforms where your audience spends time. For a startup that means brand awareness and product education. For a city or utility it means public information, program promotion, and being answerable in the comments. For a restaurant it is what fills Friday night.
We build a content system, not a stream of one-off posts: pillars tied to your goals, a calendar, production in batches, and a review process that fits your approval requirements. Public agencies get records-friendly workflows and accessible content by default, including alt text and captions.
Paid amplification is integrated when it makes sense, and it connects directly to our paid media practice so the same creative can work harder.
What you get
What Social Media Management includes
Channel strategy
Platform selection, audience definition, content pillars, voice, and cadence.
Content production
Photography, short-form video, graphics, and copy produced in batches by our creative team.
Publishing and scheduling
A managed calendar with approvals, scheduling, and platform-specific formatting.
Community management
Monitoring, responses, and escalation protocols, including sensitive topics for public agencies.
Paid social support
Boosting and campaign coordination with our paid media team.
Analytics and reporting
Monthly reporting on growth, engagement, reach, and the actions that matter to you.
How we deliver
One accountable team, start to finish.
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Audit and strategy
We review your channels and competitors, define goals, and set pillars and voice.
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Content system
A calendar, templates, and a production rhythm your approval process can support.
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Produce and publish
Batch production, scheduled publishing, and daily monitoring.
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Engage
Timely responses and escalation when a conversation needs a human decision.
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Measure and adjust
Monthly review of what performed, with next month's plan adjusted to match.
Every engagement starts with a conversation, not a proposal.
Book an Intro- Government & Public Sector Public information and program promotion with approval workflows and accessible content.
- Energy & Utilities Customer education, program communication, and clean energy storytelling.
- Education Community and family communication for districts, colleges, and campus programs.
- Enterprise Corporate and executive channels with brand governance across regions.
- Startups Founder-led and product-led content that builds an audience before and after launch.
- Small Businesses & Nonprofits Local content that keeps you top of mind and brings people through the door.
21K+
people reached by one Reels campaign
Proof
Our social and paid teams work as one. For Mala Ocean Tavern, vertical video built for Stories and Reels reached more than 21,000 people for under 100 dollars in spend.
Read the Mala case studyQuestions
Frequently asked about Social Media Management
Which platforms do you manage?
Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and Threads. We recommend two to four platforms where your audience actually is rather than spreading thin across all of them.
Do you create the content or do we supply it?
We produce it: photography, short-form video, graphics, and copy. Clients often contribute raw material such as event photos or subject matter expertise, and we turn it into finished posts.
How do approvals work for a public agency?
We build the calendar around your review cycle. Content is drafted in advance, reviewed by your communications or legal staff in a shared workspace, and scheduled once approved. Urgent public information follows a separate fast path you define.
How often will you post?
Cadence depends on platform and goals, and it is set in the strategy phase. Consistency matters more than volume. A realistic schedule that never slips outperforms an ambitious one that does.
How do you measure success?
Against the goal set at the start: reach and follower growth for awareness, engagement and saves for community, and clicks, sign-ups, or bookings for conversion. Reporting is monthly, in plain language, with recommendations.
Show up every day without running the channels yourself.
Tell us your audience and your goal. We will bring the plan and the content.
Book an Intro