Paid Media & Advertising

Every dollar with a defined job.

We plan, launch, and manage paid campaigns across search, social, display, and video, and we report on the numbers that matter to you: leads, cost per result, enrollments, and revenue.

Book an Intro How we deliver

What it is

What paid media covers

Paid media is the fastest way to put a message in front of a specific audience and measure exactly what happened. We run Google Ads and Microsoft Advertising for search intent, Meta and LinkedIn for audience targeting, YouTube and connected TV for video, and programmatic display for reach.

Our approach starts with the job each campaign has to do. A city program needs enrollments from residents in a service area. A startup needs qualified trials at a cost that fits its unit economics. A restaurant needs reservations this weekend. The structure, creative, and bidding follow from that job, and each dollar is accountable to it.

We build the tracking before we spend. Conversion tracking, call tracking where relevant, and clean attribution, so the reporting you get is something you can take to a board, a council, or an investor.

What you get

What Paid Media & Advertising includes

6 deliverables

Account and tracking setup

Business Manager, ad accounts, pixels, conversion APIs, and analytics configured correctly from day one.

Campaign strategy

Audience research, keyword research, budget allocation across channels, and a testing plan tied to your goal.

Creative production

Ad copy, static and motion creative, and vertical video for Stories and Reels, produced in-house.

Search advertising

Google and Microsoft campaigns built around intent, negative keyword discipline, and landing page alignment.

Social and video advertising

Meta, LinkedIn, TikTok, and YouTube campaigns for awareness, lead generation, and retargeting.

Reporting and optimization

Weekly optimization, monthly reporting on cost per result, and quarterly strategy reviews.

How we deliver

One accountable team, start to finish.

Define the outcome

We agree on the one number the campaign is accountable for and the budget it has to work with.
Build the foundation

Accounts, tracking, audiences, and landing pages, verified before launch.
Launch and test

Campaigns go live with structured creative and audience tests so we learn quickly.
Optimize

Budget moves toward what performs. Underperformers are cut, not nursed.
Report and plan

Monthly reporting in plain language, plus the next round of tests.

Every engagement starts with a conversation, not a proposal.

Book an Intro

Who it's for

Paid Advertising for government, enterprise, startups, and small businesses

All industries

888

leads at $0.93 each

Proof

For Mala Ocean Tavern we built the Meta presence from zero and ran three campaigns with distinct jobs. The result was 888 leads at 93 cents each, and more than 90,000 people reached, on roughly 1,200 dollars of total spend.

Read the Mala case study

Questions

Frequently asked about Paid Media & Advertising

What is the minimum ad budget you work with?

We have built productive campaigns on four-figure monthly budgets, and we scale programs as results justify it. What matters is that the budget matches the goal. In the first conversation we will tell you honestly whether the budget can reach the outcome you want.

Which platforms do you manage?

Google Ads, Microsoft Advertising, Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and programmatic display and connected TV. We recommend channels based on where your audience makes decisions, not on what is fashionable.

Do you produce the ad creative?

Yes. Copy, static design, motion, and vertical video are produced by our in-house creative team, and we test creative as rigorously as we test audiences.

How do you report results?

Monthly reports focused on cost per result, volume, and trend, written in plain language. Dashboards are available for teams that want live access. For public agencies we format reporting to fit council and board presentations.

Can you run campaigns for a government program?

Yes. Our clients include the City of Los Angeles and Clean Power Alliance, and our certifications fit public procurement. We understand service-area targeting, multilingual creative, accessibility requirements for landing pages, and the reporting expectations that come with public funds.