Case Study
Suntory Global Spirits
We designed, built, and manage the Founders Prestige Academy, the custom learning platform where employees of the world's third-largest spirits producer train on luxury.
Client scale
World's #3 distilled spirits producer
Delivery
Concept → launch, end to end
Platform
Custom-built employee LMS
Engagement
Active, ongoing
Overview
Suntory Global Spirits is one of the world's largest premium spirits companies, with prestige brands sold and served across the globe. The Founders Prestige Academy is its internal education program: the platform where Suntory's own employees learn to represent those brands at the highest level.
The Challenge
Prestige spirits aren't sold on specs; they're sold on story, craft, and heritage. Giving employees across global markets that fluency takes more than an off-the-shelf corporate LMS: it takes a platform whose design, content, and learning experience match the luxury standard of the brands themselves, and that can certify employee capability consistently across regions.
Our Approach
We built the Founders Prestige Academy as a fully custom platform, managing the program end to end from concept through launch and into ongoing operation. Curriculum was developed with Dr. Daniel Langer, a Global Top 5 luxury key opinion leader, and delivered through interactive learning, assessments, and employee certification systems, wrapped in a web experience designed to feel like the brands it teaches.
Results
Suntory employees around the world now train and certify on a scalable platform that elevates capability, strengthens brand positioning, and improves operational efficiency across the company's global teams. The engagement is active and ongoing; New Block continues to manage and evolve the Academy.
What We Did
7 deliverablesLMS Development & Digital Transformation
Architected and built a custom employee learning platform from the ground up.
End-to-End Project Management
Managed the entire program from concept through launch as a single accountable partner.
Content Strategy & Development
Developed the curriculum alongside Dr. Daniel Langer, a Global Top 5 luxury key opinion leader.
Interactive Learning & Assessments
Designed interactive modules and assessments that make prestige education engaging and measurable.
Employee Certification Systems
Built certification and employee support systems so capability is verified, not assumed.
Web Design & UX
Crafted a user experience worthy of the luxury brands the platform represents.
Ongoing Platform Management
Continue to operate, support, and evolve the Academy as an active engagement.