Case Study
Snappr
We turned Snappr's image library into a scalable organic growth channel, reaching 20.3 million views.
Total image views
20.3M+
Monthly image views
765K+
Total downloads
87.2K
Media placements
100+
Overview
Snappr is a platform for on-demand photoshoots, fast photo editing, and large-scale workflow automation built for teams that need professional imagery at any scale.
The Challenge
Snappr had a strong image library, but it was sitting idle as an organic growth channel. Despite producing millions of professional-quality images, the platform had near-zero organic search presence. The team needed a scalable, repeatable system to convert that asset into meaningful traffic and authority.
Our Approach
We took an out-of-the-box route built around Snappr's own visual assets. Rather than starting from scratch, we published their existing image catalog on free-to-use image websites, so every article, presentation, and design that used a Snappr photo became an image link or a photo credit back to the brand. We paired that distribution with targeted content production, high-authority link building, and technical SEO improvements to compound growth over time.
Results
The program systematically expanded Snappr's organic reach from zero to one of their most consistent inbound channels. Through continuous content, link acquisition, and image distribution, we built a durable growth engine that compounds month over month.
20.3M+
Total image views generated
765K+
Monthly image views
87.2K
Total image downloads
Featured on 100+ media and educational platforms
Snappr's visuals were featured on over one hundred leading media and educational platforms including MSN, CBC, BuzzFeed, Columbia.edu, Wikipedia, CNN, Allrecipes, Yahoo, PBS, and NDTV. These placements strengthened brand authority and domain credibility.
Image uses by platform
2,920
Notion
2,749
Figma
574
BuzzFeed
161
Trello
97
Prezi
61
Medium
37
Typeform
What We Did
9 deliverablesGo to Market SEO Strategy
Developed a tailored roadmap focused on organic growth, competitive positioning, and long-term search visibility.
Digital Presence Optimization
Enhanced Snappr's indexing, metadata structure, keyword alignment, and overall technical performance to strengthen search authority.
High Quality Content Production
Produced ten SEO-optimized articles per month addressing relevant photography, technology, and industry trends tailored to Snappr's audience.
High Authority Link Building
Created ten guest posts per month, placed on reputable domains to elevate domain authority and improve organic ranking.
Technical SEO Enhancements
Executed site-wide improvements including structured data updates, on-page optimization, and search engine indexing refinements.
Free Image Distribution Initiative
Published Snappr's professional image catalog on free-to-use image websites such as Unsplash, earning image links and photo credits wherever the images were used.
Massive Page Growth
Expanded Snappr's free image pages from zero to more than 20,300,000 total views and 87,200 downloads while generating more than 765,000 monthly views.
Brand Visibility and Authority
Earned image credits on more than one hundred media and educational platforms including MSN, CNN, CBC, BuzzFeed, Wikipedia, Yahoo, and PBS.
Performance Reporting
Delivered detailed monthly analytics to track SEO gains, traffic growth, link performance, and image-driven visibility.